53 products have been updated today in the Bridge
11,524
products, for display on 14 store's websites.How the Bridge can benefit you:
- It's FREE for brands, distributors, and manufacturers.
- Control pricing, picture quality, descriptions, and more on retailer’s website.
- Expand the number of outlets selling your product. On average, what percentage of your product do retailers add to their website? 10%? With our service, you control how much of your product is shown.
- We are an authorized program. We work with the permission of brands, distributors, and manufacturers, thereby differentiating us from unauthorized retail channels.
- We offer authorized retailers of your product an e-commerce website through which they can sell your product.
What does joining entail?
- You e-mail us an Excel list of your products.
- We import this product list, and setup the Bridges to approved retailers websites. You control who sells your product in the Bridge.
- You can add, edit, and delete products as you like. Your changes will take place in real-time on the retailers' websites. If you choose, the Bridge can power your website so you only have one online inventory to manage.
What should my Excel product file look like?
+ View sample Excel sheet
+ Download sample Excel file
What does the administration tool look like?
+ Enlarge
- Picket Fence
Sun Valley, ID - Smith's China
Santa Cruz, CA
- Mary Tuttle's
Chesterfield, MO - Sallie Home
St. Louis, MO - Shulan's
Fairlawn, OH
- Bliss Home
Boston, MA - Contemporary Concepts
Pittsburgh, PA - Everything but the Kitchen Sink
Hockessin, DE - John Dabbs, Ltd.
Charlotte, NC - LCR Collection
West Hartford, CT - LCRwestport
Westport, CT - Marel Gifts
Great Neck, NY - Pink Daisy
Yardley, PA
Brands please note: retailers are asked to approve requests by brands to be sold on the retailer's website.
Current Bridge participants by brand:
| From Devine: | Numbers of products in the Bridge today: |
|---|---|
| Alberto Pinto | 176 |
| Anna Weatherley | 505 |
| Couzon | 432 |
| Ercuis | 987 |
| J.L. Coquet | 562 |
| Jaune de chrome | 558 |
| Niderviller | 659 |
| Raynaud | 1,702 |
| Rogaska | 500 |
| Varga Art Crystal | 384 |
| Total: | 6,465 |
View DeVine’s page about the Bridge | |
| From B.I.A. Cordon Bleu: | |
| Philippe Deshoulieres | 894 |
| From Mottahedeh: | Numbers of products in the Bridge today: |
|---|---|
| Milestone | 87 |
| Mottahedeh | 845 |
| R. Haviland & C. Parlon | 525 |
| Total: | 2,351 |
| From Pickard China: | |
| Pickard China | 1,664 |
| Porcel | 856 |
| Total: | 2,520 |
| From Zrike: | |
| Lynn Chase Atelier | 45 |
How can the Bridge save your retailers $25,929.00+ in labor costs?
To find out how much money the Bridge can your retailers in labor costs, please find an estimate below of what it may cost to add the Bridge items to their website.
Estimated time to add a product to a website: 9 minutes*
*This entails photographing the product or retrieving the image from the brand, formatting it for the retailer's website, getting pricelist from the brand, then entering the product name, price, picture, description, and dimensions.
9 minutes x 11,524 (the number of products in the Bridge) = 103,716 minutes a retailer would need to add the Bridge items to its website
or viewed by the hour:
103,716 minutes divided by 60 (60 minutes in an hour) = 1,729 hours a retailer would need to add the Bridge items to its website (assuming a 40 hour week, this is 44 weeks of work)
Let’s assume the retailer finds a computer savvy person to add the items, and pays them $15 per hour. $15 x 1,729 = $25,929.00 to add the Bridge items.
$25,929.00 does not include the cost of maintenance, such as updating prices, adding new introductions, etc. This amount also does not include retailer's costs to manage employees, employee benefits, vacation, sick days, work space, computers, and software. As such, the cost to add the Bridge items is much more than $25,929.00.
The Bridge can give your retailers $25,929.00+ worth of product for pennies on the dollar and save it time.
How do you get retailers to sell more of your product online?
Thanks to the Bridge, even small retailers with no web department can sell all your product on their site.
Below please find a diagram comparing a non-Bridge retailer and a Bridge retailer for the brand Anna Weatherley.
non-Bridge Retailer (on the left, above):
Since this retailer does not have the Bridge, it sells just 30 out of
54 available patterns. It shows pictures for just 18 of the patterns.
Score:
= Missing 24 patterns (or 45%) of Anna’s patterns.
= Of patterns listed on this site, 42% do not show a picture.
= Overall, only 31% of Anna’s line can be seen with pictures on this site.
Bridge Retailer (on the right, above):
The Bridge allows the small retailer to offer entire Anna Weatherley product line.
Sells 54 out of 54 available patterns.
Shows pictures for ALL items.
Score:
= 100% for pattern and product offering.
= 100% for image offering.
About Jason Solarek:
Jason Solarek is Creative Director of the Solarek Studio, a Manhattan-based marketing company that has built websites for the luxury home goods industry, including DeVine Corporation, Mottahedeh, Pickard China, Marel Gifts, Scully & Scully, and William-Wayne & Co. Under Jason's direction, his clients have sold more than $3 million online. You're invited to visit Jason's blog dedicated to successful home goods e-commerce at:
http://tablewaremarketing.blogspot.com
